CNBC.com | 09 Jul 2009 Software Giants Rush to Cash In on Carbon Counting – List includes CSRware
Like many markets expected to grow quickly to maturity, in the end big players will dominate and niche players will survive and thrive, with the middle tier getting run over. So many ECA software makers are pointing out their differentiation now, to avoid the Microsoft or SAP steamroller while racking up clients. Some focus on broader corporate sustainability goals that go beyond just tracking emissions.
“Once you really dig, you’ll see a very, very large difference (between ECA packages) because the market is so convoluted,” says Karen Alonardo, founder of San Francisco’s CSRware. Her firm’s package focuses on energy, solid waste, water management and “green” IT, and they’ve garnered clients like Bloomberg and VMware